● Hello — we're new here SB Labs is an independent software studio.

We build calm software
businesses, and we run
them for the long haul.

No outside investors. No big bets. Just a handful of small, useful products, built carefully, paid for by the people who actually use them.

We're taking a bunch of shots on goal and seeing what hits. The ones that hit, we double down on — and we run them carefully, for a long time.

What we're not doing

Raising a round— no thanks
Chasing a unicorn— sounds exhausting
Burning the runway— we like profit
Hyper-growth— we like our weekends

What we believe

Four things we keep coming back to.

◐

Calm beats loud.

A profitable, paced business can stay around for decades. We are designing for decades.

✦

Customers come first.

When the people paying you and the people working for you are the only ones at the table, decisions get a lot simpler.

○

Many small bets.

We don't know which idea will work. So we ship a few, listen carefully, and lean into the ones that earn their keep.

◇

Built to last.

We run what we make, carefully, for a long time. Whatever happens next, the product was built to stand on its own.

What we make 1 product live · more cooking

Currently building.

● In development For golf coaches iOS · iPad · Web

Swing
Clips.

A video coaching app for golf instructors. Record a swing on the range, mark it up, send it back. Suddenly a 30-minute lesson is something a student can re-watch all week.

We're working with coaches now. If you teach golf and want a hand testing it, we'd love to talk.

Get early access → Read the story

SwingClips lesson screen — Highlight Reel for Craig, with Overview and Drills

01 · FEATURE

Side-by-side replay

Compare two swings frame by frame. Tour pro on the left, your student on the right.

02 · FEATURE

One-tap annotation

Draw lines, circle the elbow, scribble a note. Spend the lesson coaching, not fiddling.

03 · FEATURE

Send the lesson home

A clean little replay link. No app required, no login, no sign-up wall for the student.

Two more things in the oven.

We'll tell you when they're done.

How we work

Many shots on goal,
one at a time.

Pick a small problem.

Something we understand. Something a real human is paying real money to solve in some hacky way today.

Build the smallest useful version.

Eight weeks, give or take. If it can't be useful in eight weeks, it's probably the wrong problem.

Put it in front of people.

Charge for it from day one. Listen carefully. Watch what they actually do, not what they say.

Decide honestly.

If it's earning its keep, we keep going. If it's not, we shelve it without hard feelings and start the next shot.

raised. ever.

100%

of revenue from customers

product live

∞

time horizon

“We were quietly skeptical of one more video tool. Two weeks in, every coach on staff was using it on the range. It just got out of the way.”
— Director of Instruction · early Swing Clips test partner

Notes from the studio See all notes →

We write things down
so we don't forget them.

APR 28, 2026 NOTES

Eight weeks to a useful product (or none).

Who we are

A small studio.
Real people.

SB Labs is an independent LLC. We're operators who've shipped, supported, and sold software for years — and we're using what we learned to build the kind of company we wished we'd worked at.

We're patient. We pay ourselves from revenue, not rounds. We measure success by whether customers re-up and whether the team is glad it's Monday morning. That's the whole scorecard.

If any of this sounds like your kind of place — as a customer, a future collaborator, or just a curious neighbor — drop us a line at hello@sblabs.co.

We build calm software businesses, and we run them for the long haul.